The University of Cambridge Judge Business School is a renowned institution that offers a range of degree programs, executive education courses, and research opportunities. Located in the heart of Cambridge, UK, the business school attracts students and faculty from all over the world, providing a diverse and stimulating learning environment. With a focus on innovation, entrepreneurship, and leadership, the school is dedicated to developing the next generation of business leaders and driving positive change in the global economy.
Challenge
Challenge
Challenge
The primary challenge faced by the University of Cambridge Judge Business School is to provide a digital platform that effectively serves the needs of its diverse user base. This includes students, faculty, staff, and external stakeholders who engage with the school's digital channels for various purposes, such as admissions, course registration, and research. The current user experience is fragmented and lacks cohesion, leading to confusion, frustration, and a decline in engagement.
The primary challenge faced by the University of Cambridge Judge Business School is to provide a digital platform that effectively serves the needs of its diverse user base. This includes students, faculty, staff, and external stakeholders who engage with the school's digital channels for various purposes, such as admissions, course registration, and research. The current user experience is fragmented and lacks cohesion, leading to confusion, frustration, and a decline in engagement.
The primary challenge faced by the University of Cambridge Judge Business School is to provide a digital platform that effectively serves the needs of its diverse user base. This includes students, faculty, staff, and external stakeholders who engage with the school's digital channels for various purposes, such as admissions, course registration, and research. The current user experience is fragmented and lacks cohesion, leading to confusion, frustration, and a decline in engagement.
Process
Process
Process
As a Product Lead working to improve the user experience for the University of Cambridge Judge Business School, the design process began with a comprehensive review of the competition to identify best practices and areas for improvement. Competitor reviews were conducted for INSEAD, Harvard, and London Business School, with a focus on their digital platforms and user feedback.
The review of these competitors identified several best practices, including personalized content recommendations, streamlined user interfaces, and easily accessible resources. These best practices were then considered for implementation in the design process for the University of Cambridge Judge Business School's digital platform.
To ensure the design process was aligned with the needs of the key audience, three distinct groups were identified: Masters prospects, Executive Education prospects, and Fundraising prospects (both existing and potential). Each of these groups had specific needs and requirements from the digital platform, which were considered in the design process.
In addition, the end constituents of research outputs, including audiences for the research centers, were identified as an important group for the digital platform. This group required access to the latest research findings, as well as opportunities to engage with the researchers and provide feedback on their work.
The design process involved close collaboration with stakeholders, including students, faculty, staff, and external partners, to identify pain points and prioritize areas for improvement. I utilized design methodologies that placed the user at the center of the process, prioritizing research, testing, and iterative development. By incorporating data-driven insights from Google Analytics and refining the user journey, I aimed to create a user experience that was intuitive, personalized, and cohesive.
As a Product Lead working to improve the user experience for the University of Cambridge Judge Business School, the design process began with a comprehensive review of the competition to identify best practices and areas for improvement. Competitor reviews were conducted for INSEAD, Harvard, and London Business School, with a focus on their digital platforms and user feedback.
The review of these competitors identified several best practices, including personalized content recommendations, streamlined user interfaces, and easily accessible resources. These best practices were then considered for implementation in the design process for the University of Cambridge Judge Business School's digital platform.
To ensure the design process was aligned with the needs of the key audience, three distinct groups were identified: Masters prospects, Executive Education prospects, and Fundraising prospects (both existing and potential). Each of these groups had specific needs and requirements from the digital platform, which were considered in the design process.
In addition, the end constituents of research outputs, including audiences for the research centers, were identified as an important group for the digital platform. This group required access to the latest research findings, as well as opportunities to engage with the researchers and provide feedback on their work.
The design process involved close collaboration with stakeholders, including students, faculty, staff, and external partners, to identify pain points and prioritize areas for improvement. I utilized design methodologies that placed the user at the center of the process, prioritizing research, testing, and iterative development. By incorporating data-driven insights from Google Analytics and refining the user journey, I aimed to create a user experience that was intuitive, personalized, and cohesive.
As a Product Lead working to improve the user experience for the University of Cambridge Judge Business School, the design process began with a comprehensive review of the competition to identify best practices and areas for improvement. Competitor reviews were conducted for INSEAD, Harvard, and London Business School, with a focus on their digital platforms and user feedback.
The review of these competitors identified several best practices, including personalized content recommendations, streamlined user interfaces, and easily accessible resources. These best practices were then considered for implementation in the design process for the University of Cambridge Judge Business School's digital platform.
To ensure the design process was aligned with the needs of the key audience, three distinct groups were identified: Masters prospects, Executive Education prospects, and Fundraising prospects (both existing and potential). Each of these groups had specific needs and requirements from the digital platform, which were considered in the design process.
In addition, the end constituents of research outputs, including audiences for the research centers, were identified as an important group for the digital platform. This group required access to the latest research findings, as well as opportunities to engage with the researchers and provide feedback on their work.
The design process involved close collaboration with stakeholders, including students, faculty, staff, and external partners, to identify pain points and prioritize areas for improvement. I utilized design methodologies that placed the user at the center of the process, prioritizing research, testing, and iterative development. By incorporating data-driven insights from Google Analytics and refining the user journey, I aimed to create a user experience that was intuitive, personalized, and cohesive.
Solution
Solution
Solution
The resulting prospective solution for improving the user experience for the University of Cambridge Judge Business School involved developing a new digital platform that was intuitive, accessible, and personalized to the needs of each user group. The platform integrated existing digital channels into a cohesive and user-friendly interface, streamlining the user experience and making it easier for users to find the information they needed. Additionally, the platform leveraged data analytics and machine learning to provide personalized recommendations and insights, enhancing the user experience and increasing engagement with the school's digital channels. Overall, this solution aimed to create a digital platform that effectively served the needs of the school's diverse user base and supported a culture of learning and innovation.
The resulting prospective solution for improving the user experience for the University of Cambridge Judge Business School involved developing a new digital platform that was intuitive, accessible, and personalized to the needs of each user group. The platform integrated existing digital channels into a cohesive and user-friendly interface, streamlining the user experience and making it easier for users to find the information they needed. Additionally, the platform leveraged data analytics and machine learning to provide personalized recommendations and insights, enhancing the user experience and increasing engagement with the school's digital channels. Overall, this solution aimed to create a digital platform that effectively served the needs of the school's diverse user base and supported a culture of learning and innovation.
The resulting prospective solution for improving the user experience for the University of Cambridge Judge Business School involved developing a new digital platform that was intuitive, accessible, and personalized to the needs of each user group. The platform integrated existing digital channels into a cohesive and user-friendly interface, streamlining the user experience and making it easier for users to find the information they needed. Additionally, the platform leveraged data analytics and machine learning to provide personalized recommendations and insights, enhancing the user experience and increasing engagement with the school's digital channels. Overall, this solution aimed to create a digital platform that effectively served the needs of the school's diverse user base and supported a culture of learning and innovation.
© 2023 Lehar. All Rights Reserved.
© 2023 Lehar. All Rights Reserved.